Content & social media strategy

£750.00 £1,100.00

What?

Creation of a content and marketing strategy to set a clear direction for your brand and product messaging, exploring your key marketing topics and themes and how you can execute them on your website and social media. Co-developed on Miro so you have a working file to update and build as your plan evolves, with final strategy presentation for you to action.

How?

Starting with a discovery call I will ask questions about your business including your goals, your audience, competitors and current marketing and social media activity which we will document on a Miro board (I’ll send you a link to set up so you own it).

From there it is over to me. I will research and insight gather, collating on your Miro board before preparing a final presentation which will summarise your strategy with actionable next steps.

What?

Creation of a content and marketing strategy to set a clear direction for your brand and product messaging, exploring your key marketing topics and themes and how you can execute them on your website and social media. Co-developed on Miro so you have a working file to update and build as your plan evolves, with final strategy presentation for you to action.

How?

Starting with a discovery call I will ask questions about your business including your goals, your audience, competitors and current marketing and social media activity which we will document on a Miro board (I’ll send you a link to set up so you own it).

From there it is over to me. I will research and insight gather, collating on your Miro board before preparing a final presentation which will summarise your strategy with actionable next steps.

Phase 1: Set marketing and content goals that support your commercial objectives 

e.g.Increase website traffic, generate leads or sales, improve brand awareness

Phase 2: Who is your Audience and who else are they buying from?

Identify pain points, needs and buying behaviour of your core audience and look at the activity from your primary - and adjacent competitors.

e.g.Demographics (age, gender, location, income, etc.) where are they (social platforms, forums, newsletters, etc.), what is shaping their behaviour and future propensity to purchase

Phase 3. What is your key message and brand voice

What core messages do you want to communicate? How does your brand look and feel

Phase 4: Identify Content Pillars or Topics

Explore 3–4 main themes you want your website and social content to focus on. This is crafted from the insight derived in stages 1-3 and designed to give you breadth, a point of difference from competitors and a clear structure to work from.

Phase 5. What content can I produce vs what I should produce

  • Evaluate where your audience are and how you can reach them at the right time and the right place.

  • Consider your resources, how much time you and your team can commit along with your experience

  • Think about your extended team, do you have someone who loves to be in front of or behind the camera

Phase 6: Set up a publication plan

  • Where will you publish content?

    • e.g Website

    • Instagram / Facebook

    • LinkedIn

    • YouTube

    • TikTok

    • Newsletters

Optional extras, price on request:

Content calendar planning

  • Plan what you’ll publish and when, considering your sales cycle, topical events or seasonality. Allow space for ad hoc content e.g. a special offer, promotion or a local event.

SEO & Keywords

  • Basic keyword research for website and social content

  • Implement SEO best practices:

    • Optimising titles & meta descriptions

    • Using keywords naturally

    • Adding internal/external links

Measurement & KPIs

  • What does success look like?

    • Website traffic numbers

    • Social engagement

    • Newsletter subscribers

    • Sales/leads directly from content

  • Review regularly and tweak the plan.